ABOUT
Unzipped Fashion Management was built on a simple belief: Wholesale should work better. Not louder. Not faster. Not more crowded. Better.
In an industry often driven by perception, we focus on what actually drives long-term success - strategy, communication, consistency, trust, and commercial understanding.
WHO WE ARE
We are a fashion wholesale agency based in Melbourne, partnering with brands and retailers across Australia and New Zealand.
Our approach combines commercial strength with genuine care. We understand how product is positioned, how retailers make decisions, how timing impacts outcomes, and how much trust is required to build something meaningful in this industry.
We are not here to simply place orders. We are here to help brands grow with clarity, consistency, and long-term intent.
WHAT WE BELIEVE
Wholesale is not transactional. It is relational.
Long-term strategy will always outperform short-term spikes.
Great agency work happens behind the scenes, in the details others miss.
Retailers and brands deserve support, not just sales.
Consistency builds trust. Trust builds longevity.
OUR PHILOSOPHY
Wholesale isn’t built in a season - it’s built through long-term strategy and consistent execution.
That means understanding the full ecosystem, not just one part of it.
It means showing up when things are easy and when they are not.
It means making commercially sound decisions while protecting relationships.
It means caring about what happens before the order, during the order, and long after the order is placed.
That is the standard we hold ourselves to
WHY WE’RE DIFFERENT
There are strong agencies in this industry. But many operate in silos. One may be strong in sales. Another in relationships. Another in presentation.
But wholesale success is never created by one strength alone.
What makes Unzipped Fashion Management different is that we operate across the entire wholesale ecosystem:
Strategy and product positioning
Sell-in and sell-through
Marketing support
Retailer education
Systems and operational flow
Long-term growth planning
That is what makes us effective. That is what makes us one-of-one.
MEET SAMMY
With over 20 years of experience across showrooms, brand headquarters, and retail floors, Sammy Cashen understands wholesale from every angle.
That breadth of experience has shaped a whole-of-ecosystem view - not just how to sell a collection, but how brands are built, how retailers think, how pressure impacts decisions, and what it takes to create long-term growth.
Sammy founded Unzipped Fashion Management to bring a more human, strategic, and commercially grounded approach to wholesale.
WHAT SHE’S KNOWN FOR
Commercially savvy A deep understanding of the numbers, the pressure points, and the decisions that drive growth.
Relationship-led A belief that the best outcomes are built through trust, honesty, and long-term partnership.
Detail-oriented A focus on the details others overlook or believe are not important.
Industry fluent An understanding of the full wholesale landscape, from product positioning through to retail reality.
HER BELIEF
The best agencies do more than sell. They support, guide, solve, communicate, and help build something that lasts.
HER APPROACH
Sammy’s approach is grounded in authenticity, consistency, and care. She believes brands and retailers should feel supported, respected, and understood - especially when things don’t go to plan.
Because the strength of an agency is not defined by the easy moments. It is proven in how it shows up under pressure.
FOLLOW US
